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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Evaluation and analysis of the financial strategy of the company Linea Nivnice as
 Juhászová, Bibiána ; Machek, Ondřej (advisor) ; Štamfestová, Petra (referee)
The aim of this thesis entitled "Evaluation and analysis of the financial strategy of the company Linea Nivnice as" is to analyze the financial situation of the company Linea Nivnice between 2009 and 2013. The work is divided into theoretical and practical part. The theoretical part describes the theoretical background, methods and procedures for analyzing financial strategy as horizontal and vertical analysis, balance rules, ratios, economic value added, creditworthy and bankruptcy models, PEST analysis, SWOT analysis, Porter's five forces model and comparison with the industry . The practical section provides the methods and procedures applied by the company Linea Nivnice Conclusion contains a summary of the most significant identified knowledge and assessing the financial position of the company.
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Marketing strategy of K-Consult in a domestic and foreign market
 Hanzálek, Jan ; Gullová, Soňa (advisor) ; Stara, Jiří (referee)
The purpose of this work is to analyze marketing strategy of K-Consult company by using SWOT analysis, marketing mix and others. The theoretical part contains general characteristics of marketing strategies, SWOT analysis, marketing management, marketing mix and PEST analysis. The practical part aims to apply those procedures specifically on K-Consult. Moreover, the firm is compared with its rivals. The end supposes to sum up the whole information and suggests possible improvements in the future.
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